How will the brand be used?

The ongoing campaign to raise Dundee's profile and stimulate regeneration of its economy will continue with the new brand at its heart. At the simplest level, the brand can be used visually at key events in Dundee or wherever in the world Dundee has a presence or message to communicate. The brand is also about opening up new opportunities and new platforms to promote the city to those people we're inviting here, be it to live, study, invest or visit. The campaign will develop over time but currently has a number of elements, including:

www.dundee.com

The new campaign website acts as an information portal about Dundee. You can find details of what's on in the city, visitor attractions and places to see as well as links to studying and doing business.

Dundee Ambassadors

Discover the Dundee Ambassadors, inspirational individuals who represent the city's many faces - from arts to gaming to life sciences - and read about their personal thoughts and discoveries on the city.

Dundee & Me

Dundee & Me is an opportunity for the people of Dundee to get involved and show the world what's happening in the city either by creating a Dundee profile on www.dundee.com or by sharing their story. A selection of the stories and discoveries submitted will be published on www.dundee.com and incorporated within a new guide to the city. The story best judged to represent Dundee's spirit will be made into a short film.