Students ‘pitch' their business ideas at live Abertay event

Over 100 students will pitch their ideas for solving business solutions to a panel of local business experts at the University of Abertay Dundee.

Abertay's Dundee Business School has teams of students from Management, Business and Marketing, Web Design & Development, and Creative Sound Production working on an internet marketing campaign for Radio Tay.

This ‘live' assessment for the Customer Profiling & Relationship Building module involves building an interactive map, web design, market analysis, customer profiling and relationship building.

Students will pitch their ideas to a panel of judges, including Gary Robinson (Station Director, Radio Tay), Adam Findlay (Managing Director, Wave 102), Andrew Mackenzie (Project Manager, Dundee College), Richard Gourlay (Dundee Science Centre) and Lynda Forrest (In Motion).

Jason Turner, Marketing Lecturer at Abertay, said: "The opportunity for students to work on real business problems and pitch their solutions to real businesses is a win-win scenario for the students and the organisations involved.

"Working like this lets students improve their employability skills, while the companies we work with can tap into the latest business practices and marketing techniques. We approached Radio Tay because of their forward-thinking and creative approach to marketing and the prominent role they play in Dundee's business community." 

Gary Robinson, Station Director of Radio Tay, added: "I've had the privilege of working with Abertay University students on a number of occasions and I'm never disappointed.

"Abertay are producing some of the brightest business talent on our doorstep and I will always encourage my peers to use these young, innovative business brains because they really do get results.

"These students look at problems, issues and business development from refreshingly different angles. We should make every effort to develop and retain these students not only for Tayside but for the future of Scottish commerce." 

The purpose of the assessment is to allow students to experience a real-life situation: dealing directly with the client; working as a project team to deadline within given parameters; pitching their ideas; and preparing a report which provides a detailed evaluation of their creative solutions.