“Oh, I wouldn’t have thought of Dundee as a place to do outdoor activities!”, said more than one person when I told them about my up and coming Scotlanders blog project in Dundee. Admittedly, I wouldn’t have picked Dundee as an outdoorsy destination either, which is exactly why I wanted to cover this theme for our debut campaign. Myself and my fellow Scotlanders agreed that one of our key objectives is to challenge perceptions and show off the unexpected treasures in our homeland.

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