Posted : 6 July 2017

G. F Smith reveals ‘Marrs Green’ as World’s Favourite Colour. 
 
After a major global survey spanning over 100 countries, with thousands of votes submitted via worldsfavouritecolour.com, the world’s favourite colour has been chosen!
 
The colour, ‘Marrs Green’ named after Annie Marrs of Dundee was revealed today by paper merchants G.F Smith in partnership with Hull City of Culture 2017. 
 
Annie Marrs, a Fine Art graduate of Duncan of Jordanstone College of Art and Design, now working as a cultural producer at Leisure & Culture Dundee travelled to Hull to help launch the new colour in front of an audience of hundreds of people including Hull 2017 Chief Executive Martin Green.
 
Following a global survey, where thousands of people spanning over 100 countries worldwide voted for their most loved colour, ‘Marrs Green’ was given its name in honour of Annie Marrs, who chose the shade closest to the winning hue.
 
Marrs Green will now join G.F. Smith’s iconic Colourplan range and is available for use by designers, brands and individuals via gfsmith.com from today. 
 
Annie Marrs @anniemarrs said : 'I had heard about G. F Smith's 'World's Favourite Colour' competition earlier in the year but just hadn't got around to submitting my colour. It wasn't until the end of April when I went out on the Pirate Boat trip on the River Tay here in Dundee that I was inspired to pick my colour. 
 
I became really aware of being surrounded by so many different and beautiful deep hues of green, blue and grey from the water and the sky. As soon as I got home I made a cup of tea and settled down to pick the colour. Turns out that the World's Favourite Colour is a reflection of the landscape that surrounds us. It's a colour that I've always loved and so, to me its no surprise that it's was the favourite - turns out it's everyone's favourite! 
 
It's an absolute privilege to have a colour named after me - time to redecorate!' 
 
A range of iconic British products have also been specially customised in ‘Marrs Green’, including products by Anglepoise Lamps, Tokyo Bike, Cambridge Satchel Company and Sunspel t-shirts along with a range of stationery products by G.F Smith.  These items went on sale today at  ‘The World’s Favourite Colour’ Pop up Shop on Humber Street in Hull.
 
The teal shade, resonates with people globally, suggests Caroline Till, Director FranklinTill Studio and Editor of Viewpoint Colour Magazine, due to a yearning for the harmony of nature:
 
Said Caroline Till: “In these uncertain times, where political and social upheaval has become the norm, we crave the calming tranquility of green and its association with the reassuring certainty of nature’s cycles’  
 
Marrs Green’s inaugural use features in ‘Paper City’, an exhibition of colourful temporary installations on display across a range of sites in Hull city centre until 9 July. 
 
 
Further media information from Annie Marrs please contact Jennie Patterson, jennie@patterpr.com 07773 849586
 
Further media information from G.F Smith please contact Camron PR:
Amy Silver / amy.silver@camronpr.com / +44 020 7420 1700 
 
Notes for Editors:
 
About G . F Smith
 
After a career travelling the globe selling stationery to printers and publishers, George Frederick Smith founded G . F Smith in London and Hull with his son in 1885.  Over the following century, George’s paper merchants built a reputation for quality and service, and became renowned as passionate pioneers of the paper industry.  With the launch of Colorplan in 1936, G . F Smith was well on the way to becoming Britain’s foremost supplier of specialist papers to the creative industries – a position secured with the launch of Colorplan Bespoke, which allows brands and businesses to create their own specific shades.  Today, it is the UK’s largest specialist paper company, one of the biggest employers in Hull, and a creative partner in Hull UK City of Culture 2017.
 
Hull UK City of Culture 2017 
 
Hull UK City of Culture 2017 is a 365 day programme of cultural events and creativity inspired by the city and told to the world. Hull secured the title of UK City of Culture 2017 in November 2013. It is only the second city to hold the title and the first in England. Divided into four seasons, this nationally significant event draws on the distinctive spirit of the city and the artists, writers, directors, musicians, revolutionaries and thinkers that have made such a significant contribution to the development of art and ideas.
 
For information go to www.hull2017.co.uk Follow us on Twitter @2017Hull Instagram @2017hull Facebook HullCityofCulture Media contact: Ben McKnight -  ben.mcknight@hull2017.co.uk – 07718 100 793.