Posted : 7 April 2022

VisitScotland, ScotRail and Beano launch jointly family campaign

 

Famous comic strip characters Dennis & Gnasher and Minnie the Minx are the faces of a new ‘blamazing’* tourism marketing campaign to reignite families’ love of rail adventures in Scotland. 

VisitScotland and ScotRail have teamed up with Beano for the first time to promote family holidays and day trips across the country.

The two-year campaign aims to use the cross-generational appeal of one of the UK’s best-loved comics and ScotRail’s Kids for a Quid deal, to promote sustainable travel as part of Scottish tourism’s recovery.

A special landing page - www.visitscotland.com/beano - has been created with Dennis, Gnasher and Minnie highlighting places to visit in each of Scotland’s seven cities (Aberdeen, Dundee, Edinburgh, Glasgow, Inverness, Perth, Stirling), including dog-friendly days out. 

Research** on the family market by national tourism organisation, VisitScotland, found that affordability, easy transport access and nostalgia are important decision-making triggers for parents considering a UK holiday destination. Of those surveyed, children had a “big influence” on the destination for one in five families.

The campaign will target UK families through digital and print marketing to promote attractions across Scotland.

It forms part of VisitScotland’s drive for sustainable tourism in line with the national tourism strategy, Scotland Outlook 2030.

The UK family market accounts for a third of all overnight and day trips in Scotland. Prior to the pandemic, overnight stays by families saw year-on-year growth since 2016, with an average 13% increase in trips on the previous year. UK families took 2.2 million overnight family holidays in Scotland in 2019 – an increase of 15% on 2018 and the highest in ten years.

Research*** also shows that families contribute the biggest share of the tourism day trip economy in Scotland. On average, UK families take around 41.1 million day trips a year in the country, generating £2.1 billion a year.

Beano is the world’s longest-running children’s comic with an average monthly readership of 450K for children aged 6-12. It also has one of the fastest-growing kids’ digital networks in the UK, centred around the award-winning beano.com reaching 5 million children each month.

ScotRail Kids for a Quid tickets means up to four children (aged 5-15) can travel for just £1 return on off-peak and weekend journeys with every paying adult. Additionally, it also gives one free child entry to some of Scotland’s most popular attractions when purchasing a full price adult ticket at the attraction.

Vicki Miller, Director of Marketing and Digital at VisitScotland, said: “The UK family market makes up around a third of Scottish tourism trips and therefore it’s important we create fun and engaging content for parents and children as part of our tourism recovery plans.  

“By working with ScotRail and Beano we aim to raise awareness of what makes Scotland a fantastic family destination and the benefits of exploring our ‘blamazing’ sights by rail. It is particularly appropriate that we should team up with one of the UK’s best-loved children’s comics during Scotland’s Year of Stories.

“The campaign will provide a creative way to further support the recovery of the tourism industry while promoting sustainable travel experiences to the benefit of visitors, communities and our environment.”

Lesley Kane, ScotRail Commercial Director, said: “This is a fantastic partnership with Beano and we are delighted to be able to play our part in helping families enjoy Scotland by train.

“Children love the train, and our Kids for a Quid offer provides real value for money. With more than 2,000 trains running every day across the country, there is no better way to give the kids an exciting day out and create new memories for your family. 

“We are looking forward to welcoming more and more people back to our services to experience all that Scotland has to offer, by rail.”

Mike Stirling, Beano’s Director of Mischief, commented: For me, Beano has always represented the heart of Scotland's storytelling.As a kid, it was visiting new places by rail that sparked my own sense of imagination. I'd be engrossed in my comic as we left the station before glimpses of new places distracted me. On one trip, crossing the Tay Rail Bridge, a fellow passenger proudly informed me my Beano was created in my destination, Dundee. I was blown away something so cool was so close!

“The same goes for all of Scotland's seven cities. Every visit, you come away with a new story to share. Our characters are ordinary kids exploring extraordinary imaginations and I hope Minnie, Dennis and Gnasher encourage many families, pets included, to get on board and create their own memorable stories during this special year.”

 

 

*  ‘Blamazing, blamtastic, blam to the max!’ in Beano language mean ‘awesome, incredible, epic, and perfect’ https://www.beano.com/posts/the-blamtastic-dennis-dictionary  

**   https://www.visitscotland.org/binaries/content/assets/dot-org/pdf/research-papers/summary-understanding-the-family-market.pdf  

***   https://www.visitscotland.org/binaries/content/assets/dot-org/pdf/research-papers/exploring-scotlands-appeal-as-a-family-holiday-destination.pdf  

 

 

PICTURE ABOVE: VisitScotland and ScotRail have teamed up with Beano to promote family holidays and trips around Scotland by rail. Dennis (Alastair Hutchinson) and Gnasher surprise John and Summer Murray, with ScotRail conductor George MacLeod. 

PICTURE CREDIT: VisitScotland/Julie Howden. A Beano Studios Product (c) DC Thomson Ltd (2022) 

 

 

              

 

Posted : 11 March 2022

The next phase of the development of Eden Project Dundee has been confirmed.

Ambitious plans to create a global attraction in the heart of Dundee have taken another step forward with agreement to complete detailed development design and formal planning. 

The Eden Project and its partners have agreed a funding package that will pay for the next stages of work on the world-class attraction. 

The £7.6m injection into the project will fund detailed design and development and completing the work required for a planning application. This is effectively everything needed to get the project ready for construction. 

This work follows the completion of the Eden Project Dundee pollination study and masterplan, which established the economic, social and environmental case for the project and started exploring design and content. A series of community programmes in Dundee, beginning with the planting of wildflower meadows, is already underway. 

Eden Project Dundee partners Dundee City Council, The Northwood Charitable Trust and the University of Dundee will all contribute to the funding pot. The Eden Project will also invest heavily into the project through its development arm, Eden Project International, in order to maximise the Dundee project’s chances of success. 

Eden Project Dundee, which is set to be built on the former gasworks on East Dock Street overlooking the River Tay, is projected to attract more than 500,000 visitors every year, generating £27m of economic impact on the region annually. The project will create 200 direct jobs and support an additional 300 jobs in the supply chain and connected businesses. The construction phase is projected to bring an additional £171m to the regional economy. 

The Eden Project team is responsible for the hugely successful Eden Project in Cornwall which has turned an investment of £141m into a £2.2bn economic impact on the regional economy in South West England. Since opening in 2001, Eden in Cornwall has welcomed more than 22m visitors and in recent years has continued to see annual visitor numbers of more than a million. 

David Harland, Chief Executive of Eden Project International, said: “This is a hugely significant moment for Eden Project Dundee. Not only does it fund work on the project up to the point of shovels going into the ground but also demonstrates the huge confidence the city of Dundee and its institutions have shown for our vision. 

“With last year’s COP26 climate conference in Glasgow, Scotland established its place as a global environmental leader and we hope to continue this momentum in Dundee. 

“Everyone at Eden is energised by this project and inspired by the enviable ambition of the city. The gasworks site is unique and brimming with opportunities for an attraction that Dundonians can feel proud to call their own. We can’t wait to share our ideas with everyone as the plans develop and mature.” 

Dundee City Council leader, Councillor John Alexander, said: “The feasibility work that has been undertaken shows just how much Eden can deliver for Dundee – hundreds of jobs, huge visitor numbers and tens of millions of pounds into the local economy. 

“And it’s so much more than that too, with tremendous opportunities for education and connecting our diverse communities. 

“Eden Project Dundee truly is an incredible concept, which will wow city residents and tourists alike. It will be another jewel in the crown of our stunning, transformed Waterfront area. 

“This investment by the city council and its partners is a real statement of intent and shows our collective commitment to progressing this world-class project.” 

Professor Iain Gillespie, Principal & Vice-Chancellor of the University of Dundee, said: “The Eden Project provides the opportunity for us to develop our city as a beacon for social and environmental sustainability, bringing the benefits of a just transition for our citizens to a society more in tune with our local and global environment. Dundee can again provide leadership for others in Scotland and beyond. 

“As a university with social purpose at its heart and being an institution that is ranked top among UK universities for Climate Action, we are delighted to support this incredibly exciting development that will bring real benefits to our students as well as the wider community.” 

Blair Thomson, Director of The Northwood Charitable Trust, said: "We are delighted that Eden Project Dundee is making such rapid progress and we are excited about what the next stage of development will bring. 

"This is a project that will be transformative for Dundee, acting as a beacon for social, environmental and economic regeneration. Eden Project Dundee will be a unique attraction for the city and be a standard-bearer for Scotland in the growing global family of Eden Projects." 

Eden Project Dundee will draw on the history of the city’s Nine Incorporated Trades and is themed around nine new “Guilds” for the 21st century – Healers, Growers, Navigators, Myth-Makers, Noticers, Alchemists, Celebrators, Menders and “Re-Sourcerors”. 

It is characterised not by specialisms, like the existing nine trades, but by providing alternative ways of perceiving the world. Each Guild will have its Guild Hall on the main Eden Project Dundee site with opportunities for “embassies” elsewhere in the city. 

These Guild Halls will form the central experience spaces for Eden Project Dundee visitors and will include areas such as the Lookout, which celebrates connections between people and the natural world, the Lush Bunker, a high-tech zone showcasing new ways to grow plants and featuring hyper-real journeys into the air, soil and water, and the Seam, a collection of emotional, story-driven experiences related to mining and its alternatives.

The preferred site for Eden Project Dundee on East Dock Street has good public transport links, the potential for a new pedestrian connection to the city centre and is less than a mile away from V&A Dundee and the train station. 

The existing tall brick walls on the site suggested to the Eden team the potential to create walled gardens, making for a striking contrast to the industrial heritage of the gasworks. Eden envisages this as a powerful symbol of regeneration, echoing the project’s home in Cornwall which is located in a former clay quarry.Building Eden Project Dundee in this location would also provide an eastern anchor for the Dundee Waterfront regeneration project.

Posted : 3 March 2022

 

Dundee’s revamped Christmas offering was visited by over 267,500 people and generated £2.6m for the city’s economy, it was revealed today.

Christmas in Dundee 2021 featured the Winterfest event in Slessor Gardens, which included a festive market, skating rink and a big wheel, as well as a winter wonderland in City Square and new Christmas lights in the streets.

An evaluation of the Christmas activity has now been completed – and it revealed the event was hugely popular with visitors.

Plans are now being put in place to ensure Dundee city centre is once again the place to be, for locals and visitors alike, during the 2022 Christmas period.

Councillor Mark Flynn, convener of city development, said: “We promised we'd build a bigger and better celebration for Christmas 2021 and that’s what we’ve achieved.

“There was a real buzz about the town, with activities for young and old alike, and that’s now being borne out in the evaluation.

“The surveys that were done with hundreds of visitors showed that 90% rated the event as good or very good, while 88% had a more positive impression of Dundee due to the activities.

“The visitor numbers between City Square and Slessor Gardens are fantastic, and the direct economic impact of £2.6million shows that our ambitious plans for Christmas have really made their mark on the city.

“By whatever measure you look at – the enjoyment of those who attended or the economic impacts of the event – it’s been a huge success.”

A team of evaluators conducted site surveys to measure social and economic impact and to monitor the audience demographics and event experience.

The survey found that over two-thirds said attending had a very positive impact on their health and wellbeing. A further 68% said that the event helped with "quality time with my family.”

Economic impact findings included: just under three in 10 people who attended were visitors to the city; and 84 temporary jobs were created.

Councillor John Alexander, leader of the city council, said: “I want the kind of superb Christmas offering that Dundee had in 2021 to be a permanent fixture, and we are already planning for this year.

“That doesn’t mean it has to be exactly the same – we want to learn from 2021 so that we can build and improve.

“We also want to harness the positivity and get others on board, particularly businesses who might want to get involved and help us to offer something even bigger and better next year.”

Christmas In Dundee 2021 was funded by Dundee City Council, with support from Event Scotland.

Paul Bush OBE, VisitScotland’s director of events, said: “We were delighted to support Christmas in Dundee 2021 through Scotland’s Events Recovery Fund, established by EventScotland in conjunction with funding from the Scottish Government.

“Scotland is the perfect stage for events and it is wonderful to see the positive impact the Christmas activity had on visitors and the community as a whole. It reinforces the important role events play both to our communities and the country as a whole.”

A spokesperson for M&N Events, organisers of Winterfest, said: “We are overjoyed at the positive impact WinterFest created for visitors and for the city of Dundee, and glad that our investment in the event was able to contribute to a more festive feel in the city.

“We are delighted that so many people were able to enjoy a Christmas event of this scale where they were able to have fun and feel safe. We are very excited to be able to bring a bigger and better WinterFest to Dundee for 2022 and are already working on ways we can deliver this.”

Posted : 19 January 2022

Staybridge Suites in Dundee has made it into a top 10 list for the most pet-friendly hotels in the UK ranking seventh by the Daily Record, based on the Google reviewed hotels across the country.

With more and more households across the UK now owning dogs, there's never been a better time to enjoy a stay away with your four-legged favourite.

Set in a converted 200-year-old jute mill, the popular Dundee-based hotel is well known for catering for dogs on a stay away in the city.

Newly refurbished ground-floor apartment suites offer great convenience for dog lovers, with plenty of room and dog beds and water bowls on offer if needed.

The hotel also allows pooches to chill out in the communal lounge area where breakfast is served.

It's also the ideal base for people looking to explore everything the city of Discovery has to offer, along with a brilliant close-by cycle path that's ideal for walking and follows the River Tay, see more...

Feature by Sean Murphy :-- Tourism Writter

 

A dog sitting on a bed

Description automatically generated with medium confidence

A room with a couch and a table

Description automatically generated with low confidence

Posted : 17 January 2022

Condé Nast Traveller - The Scottish renaissance city

The revival of Dundee, by Danny Wallace

 

Dundee’s ascendance as one of the UK’s must-visit cultural destinations continues unabated after the opening of the dramatic waterside V&AScotland’s first design museum.

As for food, there's exciting Scottish cuisine by Masterchef winner Jamie Scott at waterfront restaurant The Newport, where you can see beautiful sunsets over the River Tay from its windows (and stay the night in one of its four bedrooms). For a longer stay, try the recently-opened Staybridge Suites, in a cleverly-converted former jute mill. And explore the town on one of the 300 new e-bikes which were installed across the city from July 2021 – keep an eye out for the redevelopment of West Ward Works, a print factory that made DC Thomson’s Beano and Dandy annuals, that will eventually host live performances, festivals and exhibitions, and become a base for designers, artists and other creative workers and companies. By Giovanna Dunmall

 

Picture by:-  ©HuftonCrow

Posted : 24 November 2021

With the illumination of Dundee’s brand-new Christmas lights on Friday night, it’s certainly starting to look like Christmas in Dundee, and the excitement is set to continue to rise with the commencement of activities in City Square, and the opening of Winterfest in Slessor Gardens in the coming days.

Event Scotland have supported the team at Dundee City Council to create Christmas in Dundee, crafting a winter wonderland in the City Square. From December 2nd-24th, the square is playing its part the city’s Christmas celebrations.

Nightly projections on the City Chambers and illuminated wishing fountains will sparkle into the evening, and those in the mood to get the ultimate festive selfie can head to the specially-commissioned Beano 3D Dundee Christmas Card filled with the comic’s best-loved characters.

Dundee’s iconic Pingoo will return too, and those wishing to help those most in need can donate gifts at Social Bite’s Tree of Kindness. Throughout the celebrations, there will be a free-to-enjoy activity tent, with a jam-packed schedule of festive workshops and the opportunity to write letters to Santa.

Visitors to the city centre can also check out the new “living tree” which is lit up outside the City Churches, with one of the area’s majestic evergreens chosen to take pride of place for the celebrations.

Friday November 26th will see the kick-off of Winterfest in Dundee’s Slessor Gardens. A celebration of all things festive, visitors can book a slot at the stunning new ice rink, then enjoy breathtaking views from the illuminated Big Wheel. They can also stroll through the Christmas Market picking up treats, then heat up at the Bavarian-themed bar with a delicious hot chocolate or mulled wine.

Taking to the ice at Winterfest, Council leader Councillor John Alexander said: “There’s been a real sense of excitement building in Dundee over the past few weeks as the fantastic new Christmas offering comes together.

“It’s great to see the new lights up, Winterfest getting ready to open in a couple of days and of course lots happening in the City Square throughout December. Businesses are gearing up too and it’ll be a busy few weeks for our shops, bars and restaurants.

“We promised we'd look to build a bigger and better celebration this festive period and I think we have delivered. So, get your skates on and come down to see everything the city has to offer this Christmas.”

Paul Bush OBE, Director of Events for VisitScotland, said: "We are delighted to support Christmas in Dundee through Scotland’s Events Recovery Fund, established by EventScotland in conjunction with funding from the Scottish Government.

"Events play an important role in our communities, enabling us all to connect, enjoy and share memorable experiences. Having them in our calendar further strengthens Scotland’s outlook and position as a world-leading events destination and reinforces Scotland’s place as the perfect stage for events.

"The variety of activities on offer across the programme, highlights that there is truly set to be something for everyone in Dundee this forthcoming winter season.”

Posted : 4 August 2021

A landmark site on Dundee’s £1billion waterfront has been officially opened.

Waterfront Place, which will include the city’s urban beach, an active travel hub, landscaping and interactive play area was given the official seal of approval by John Alexander, leader of Dundee City Council, at a ceremony on the site adjacent to V&A Dundee.

He said: “This is one of the prime spots on the whole of the waterfront and right from the planning stage it was important that it could be accessed and used by everyone.

“Anyone who comes along will see for themselves the quality of the work, which was in itself a key part of our desire to attract people here, not just from the city but across Scotland, so that they could truly experience the re-established connection between the city and the river.

“Work started in February 2020, and was obviously slightly delayed by the pandemic, but we wanted to officially open the site now, at the height of summer, despite finishing touches still going on in some places.”

Costing just over £6m, the work at Waterfront Place received £1m of funding from the Scottish Government's European Regional Development Fund programme through the Low Carbon Travel and Transport Challenge Fund delivered by Transport Scotland. The fund has a focus on supporting projects which enable everyday functional journeys to be taken by walking, cycling and public transport and to support an increased proportion on ultra-low emission vehicles on Scotland’s roads.

The project was developed by contractors Morgan Sindall Construction and Infrastructure Limited and when complete in the next few weeks will include a stainless-steel whale sculpture designed by award-winning British artist Lee Simmons.

Formed in tubular sections that follow the contours of the creature, the structure will flow from the northern entrance of Waterfront Place with the tail arching towards the Tay to capture a sense of movement.

Visitors to the park will also enjoy a multi-sensory experience using both sound and light with stainless steel tubular like maze structures representing kelp-like forests or water columns.

Cllr Alexander added: “What we will see here by the end of the summer when this project is complete will be tangible evidence of the further progress being made at the waterfront.

“It forms the next step forward in our phased and managed growth at the waterfront and the months and years ahead will see much more to come on the other sites across the area.”

The urban beach opens today (Thursday) and with greater access to the main landscaped area due by the end of the month and the water feature and dunes due in early September the installation of the whale sculpture and opening of the play area will complete the project by the end of next month.

Posted : 21 May 2021

The Eden Project has signed a memorandum of understanding with the owners of its preferred site for Eden Project Dundee and released the first image of how it might look.

The agreement between Eden, National Grid and SGN will kick off a period in which the partners will explore the practicalities of converting the former Dundee Gasworks on East Dock Street into the Eden Project’s home in Scotland.

The site is set back from the Dundee waterfront on the bank of the River Tay. It has good public transport links, the potential for a new pedestrian connection to the city centre and is less than a mile away from V&A Dundee and the train station.

The existing tall brick walls on the site suggested to the Eden team the potential to create walled gardens, making for a striking contrast to the industrial heritage of the Gasworks. Eden envisages this as a powerful symbol of regeneration, echoing the project’s home in Cornwall which is located in a former clay quarry.

Building Eden Project Dundee in this location would also provide an eastern anchor for the Dundee Waterfront regeneration project.

Eden’s agreement with National Grid and SGN follows the completion of a six-month “pollination” process to establish feasibility for the creation of a new international-scale site.

The feasibility study was completed with the support of Eden’s partners, Dundee City Council, University of Dundee and The Northwood Charitable Trust, and was created under the unique challenge of the national lockdown and travel restrictions. The study defined the themes and approaches of Eden Project Dundee.

Eden Project Dundee will draw on the history of the city’s Nine Incorporated Trades and is themed around nine new “Guilds” – of Healers, Growers, Navigators, Myth-Makers, Noticers, Alchemists, Celebrators, Menders and “Re-Sourcerors”.

It is characterised not by specialisms, like the existing nine trades, but by providing alternative ways of perceiving the world.

Each Guild will have its Guild Hall on the main Eden Project Dundee site with opportunities for “embassies” elsewhere in the city.

These Guild Halls will form the central experience spaces for Eden Project Dundee visitors and will include areas such as the Lookout, which celebrates connections between people and the natural world, the Lush Bunker, a high-tech zone showcasing new ways to grow plants and featuring hyper-real journeys into the air, soil and water, and the Seam, a collection of emotional, story-driven experiences related to mining and its alternatives.

Eden predicts that the project will create 200 jobs (with an additional 300 indirectly created) and contribute £27m per year to the regional economy.

David Harland, Eden Project International Chief Executive, said: “This is a really exciting moment for the Eden Project and the City of Dundee. The former Dundee Gasworks site is by far the best location for our Scottish home and we’re delighted to have a formal agreement in place to start working on a detailed plan.

“The feasibility study was like nothing we’ve ever worked on before, coming as it did during lockdown. Against all the odds, the hard work and dedication of our partners in Dundee shone through - even when we could only talk to them through a computer screen, their passion for the project, their city and country was palpable.  Alongside the generous engagement of local businesses and community groups, this has come together, such that we now have a project with genuine air under its wings.”

Councillor John Alexander, leader of Dundee City Council, said: “Completing the feasibility study and identifying the preferred site are another two important milestones on our journey to bringing Eden to Dundee.

“It truly is an incredible project, which will wow city residents and visitors alike. What Eden has envisaged is the transformation of an industrial site into a world-class attraction with a focus on the environment and sustainability.

“Eden Project Dundee is another opportunity to put Dundee on the map and show how well our city works with internationally-renowned partners.

“This project will deliver on so much of what we all want for the city – from creating hundreds of jobs and bringing millions annually into the local economy to delivering opportunities for education and connecting our diverse communities.

“It will be another jewel in the crown of our stunning, transformed Waterfront area. And the concept of the entire city being part of the project is unique and incredibly exciting.”

Professor Iain Gillespie, Principal & Vice-Chancellor of the University of Dundee, said: “This is very exciting news for the city. The University helped start the conversations between the city and the Eden Project, in a similar way to how we sparked the discussions to bring the V&A to Dundee, so I am delighted to see the project building on those connections and moving forward.

“We have recently established a Climate Leadership Group for the city, which I am chairing. The Eden Project will help us stimulate action and showcase excellence in regard to our own environmental and climate ambitions, for the city and for the University.”

Eden Project Dundee is one of a sisterhood of UK projects Eden Project International is developing, with plans well advanced for Morecambe (Eden Project North), and others proposed in Derry~Londonderry and Portland. Eden’s global portfolio of projects includes developments in China, Australia, New Zealand and Costa Rica.

Like every Eden Project around the world, Eden Project Dundee will be transformational and regenerative with an overarching theme of humanity’s connection to the natural world.

The original Eden Project, located near St Austell in Cornwall, opened in March 2001 and boasts the world-famous geodesic Biomes, one of which houses the world’s biggest undercover rainforest. Eden has welcomed more than 22 million visitors since opening and has generated more than £2bn for the regional economy.

Posted : 8 October 2020

V&A Dundee has partnered with designer Kerrie Alexander and textile innovators Halley Stevensons to produce its first limited-edition fashion collaboration.

 

Museum, maker and manufacturer have united to create the Dundee Raincoat, a modern-day unisex raincoat inspired by the city’s innovation, creativity and resilience.

 

Designed and hand produced by independent fashion label KerrieALDO, the raincoat is made using waterproof waxed cotton, a performance fabric Halley Stevensons has pioneered the development of for over 150 years, and continue to manufacture at its Baltic Works factory in Dundee.

 

Following the KerrieALDO design philosophy of slow, sustainable fashion, each of the 20 numbered raincoats and matching bags were hand-cut and crafted using new unique patterns created for the collaboration.  

 

The unisex fit raincoat, available in navy and orange, features signature KerrieALDO finishes such as coloured trims and an inner patch pocket made from Ancient Dundee Old Heavy Weight Tartan, a pattern which has not been used for 160 years and was recently resurrected by the Ben Nevis Handloom Weavers of Dundee.

 

Kerrie Alexander, founder of KerrieALDO, said: “Partnering with a design museum and a textile factory to design the ultimate contemporary raincoat has been a brilliant experience.  

 

“I came across ‘the slicker’, a hooded coat worn by fisherman in the archives at Halley Stevensons, and this has had a big influence on the design of the coat, as has V&A Dundee’s contemporary architecture.   

 

“As well as using superior fabrics like Halley Stevensons’ waxed cotton, a great design is always about the intricate details such as contrast detailing and pocket placement, right down to the very last stitch. The coat has lots of special details to the inner which illustrate the level of care and attention that has gone into each piece.

 

“A collar was discussed at an early design meeting, but having grown up in Dundee, I knew a hood was an essential feature of the Dundee Raincoat, to deal with the unpredictable Scottish weather!

 

“Designing a bag to match was a fun addition to the project. The bag is similar to the coat design in that it comes in two colour-ways with opposing contrast details. The pocket on the bag features a window-like opening to reveal a new colour, which reminded me of looking out to the Tay from the windows of the museum.”

 

James Campbell, Managing Director at Halley Stevensons, said: “The Dundee Raincoat combines authentic heritage with contemporary style which will be available at V&A Dundee’s design shop. We are delighted to have collaborated on this exceptional piece of design.

 

“Halley Stevensons is pretty unique in that we work in the same way with large brands as we do with smaller artisan labels such as KerrieALDO. There’s an understanding with our clients that we help them in any way we can, and they are part of our research and development with the feedback they give us in return. It’s an added bonus for us to watch brands develop with our product.

 

Our collaborative process is always the same and we are exceptionally proud when we can support younger labels such as Kerrie’s.”

 

Christian Moire, Director of Operations at V&A Dundee, said:

“Our visitors tell us they are interested in supporting independent designers and shopping for unique items that have a local connection.  Dundee based, Halley Stevensons supply international brands with their high-quality waxed cotton, so it was a natural fit for us to collaborate with them and KerrieALDO. We are excited to launch the Dundee Raincoat this Autumn and to have worked with two very inspiring independent businesses.”

 

The limited edition run of 20 Dundee Raincoats feature an embroidered number on the inner pocket and are available exclusively from the shop at V&A Dundee, 1 Riverside Esplanade, Dundee. The coat will retail for £200 and the matching bag for £45.

 

V&A Dundee is open 10.00 to 17.00, Thursday to Monday, with advance booking now required for all visitors.

 

Free museum entry can be booked at www.vam.ac.uk/dundee

 

Photography by:  Julie Howden

Pages

Subscribe to RSS - Dundee